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Underneath Lisa Su,
Advanced Micro Devices
has chipped away, quarter after quarter, at rival
share of the personal-computer and data-center markets. Late final yr, Su launched into AMD’s most formidable plan for development in years: the $35 billion acquisition of programmable chip maker
The deal is transformational for AMD, giving the corporate entry to new markets and know-how important to its profitable data-center enterprise. “Xilinx is a big bet for AMD,” Su says. “It’s the No. 1 player in adaptive computing, and we expect it’s complementary to the microprocessor know-how we have now.”
Buyers have good cause to assume Su is correct: Since she took over in 2014, shares of AMD have soared greater than 2,400%.
This yr, AMD is poised to report a file $2.6 billion revenue, and enhance income by roughly 50%, to $14.6 billion. Su, 51, attributes the corporate’s success in competing with deep-pocketed Intel to sensible bets on the fitting know-how for chip design.
“Era after technology, we have to preserve pushing the envelope on know-how,” she says. “If we try this, we’ll proceed to realize market share.”
Write to Max A. Cherney at firstname.lastname@example.org