Main golf distribution firm Worldwide Golf Brands has moved to a brand new 120,000 sq ft workplace, showroom and warehouse facility simply exterior of Manchester to be able to higher handle its increasing model portfolio.
“That is the following step within the improvement of the enterprise and I couldn’t be extra excited by the alternatives in entrance of us,” commented Graeme Stevens, Managing Director of Worldwide Golf Manufacturers. “This transfer offers us the proper platform to construct on the expansion we’ve achieved over current years whereas protecting shut management over all the key processes from design, and gross sales by means of to distribution.”
The brand new facility, which the corporate moved into on June 1, consists of area for all of WWGB’s office-based workers and a luxurious showroom designed to showcase WWGB’s key manufacturers, BIG MAX, MacGregor, Oscar Jacobson, Stuburt and ZOOM. The showroom will function a devoted space for every model, set out in a store flooring model that highlights the complete vary, POS and merchandising alternatives. The showroom will present a bodily area for purchasers to see each model within the WWGB vary and in addition give the gross sales crew the chance to ask key prospects to evaluation complete strains of product in particular person.
Along with the transfer, WWGB is investing over £1 million within the infrastructure of the enterprise, together with the implementation of a state-of-the-art SAP stock administration system. Designed to streamline all processes from ordering by means of to supply, the brand new system might be on the coronary heart of efficiencies that Graeme sees as very important to delivering the absolute best service to prospects.
“The SAP stock administration system will make our complete service conscious of the wants of our prospects,” mentioned Stevens. “It gives full administration of advanced multi-brand provide chain logistics, monitoring each our inbound and outbound stock ranges and making use of high quality management measures all alongside the method. For our prospects, this implies they’ll have the ability to entry a live stock system, place an order and get it delivered from the identical constructing in as brief a time as is feasible.
“Maybe most significantly as all of us take care of the troublesome worldwide provide points which might be effecting the entire trade, it offers prospects a clear view of our processes to allow them to make knowledgeable decisions about their orders. This complete transfer and the brand new methods are all about delivering probably the most environment friendly system to get our prospects the merchandise they want. We’re aiming to have the very best course of within the trade in order that prospects need to order from us time and again.”
The brand new stock administration system might be introduced on-line in levels over the approaching months to make sure a clean transition, however the intention is to have a totally responsive system open for purchasers to make use of by January 1, 2022. Throughout that interval, WWGB will even tackle full accountability for the UK. & Eire distribution of BIG MAX and ZOOM together with the addition of 20 new workers to handle the enlargement of the enterprise.
“Once we took the choice to step up operations, together with taking over two of Europe’s most profitable manufacturers in BIG MAX and ZOOM and increasing the attain of our different key manufacturers, it was necessary that we had the power and processes in place to handle the additional work,” concludes Graeme. “Will probably be lots of arduous work to get to the place we should be, however that is the proper venue for us to have the ability to management all of our key processes and to develop the enterprise in a sustainable method. We’ve laid the foundations for the following levels of progress for the enterprise and I can’t wait to cross on the advantages of the brand new venue and methods to our prospects.”
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